In the beginning of 2020, 'Babs the label' started as an idea. During that time, I was still busy with my other profession as a AutoCad Draftsman. After that project ended, I had some spare time for a few months. In my free time, I was spending time on the beach, meeting up with friends and cleaning my house. Especially, I reorganized my wardrobe. As an influencer, I get so many clothes from collaborations with several brands. Sooo much I can’t wear all the clothes, many of those are still tagged or only worn for some minutes. Because the clothes are new and way too beautiful, it is a waste to only show the garments on an online platform. Therefore, I could sell the clothes.
I studied Fashion Media Styling, and I love to combine outfits. Often I advise friends and family to get the personalized perfect look. More over, when I’m shopping or strolling to find the perfect look in cities like Amsterdam, Rotterdam or The Hague, you often ask where my outfit is coming from.
Consequently, I came up with two ideas, launching a ‘mystery box’ and an online store. So why not do both?
In October 2020 I decided to realize this idea and started right away. Now we are here! In January 2021, we launched the online store with so much excitement. Our vision is to become the new online store where you can find your not boring, most colourful and iconic items! With our 'mystery boxes', we can’t wait to combine your new pieces together. We hope you will love the outfit, and share our style.
Let’s get the world more colourful dressed! #babsbabes
Babette van Luijk
Founder and owner of Babs the label